WD-40 Company debuts ‘Cult Classic’ at SEMA Show

Oct. 19, 2017
WD-40 Company is debuting the WD-40®/SEMA Cares Boosted Bronco — a restoration build that blends old and new and highlights the many automotive uses for WD-40 Multi-Use Product and the WD-40 Specialist® line — at the 2017 SEMA Show.
WD-40 Company is debuting the WD-40®/SEMA Cares Boosted Bronco — a restoration build that blends old and new and highlights the many automotive uses for WD-40 Multi-Use Product and the WD-40 Specialist® line — at the 2017 SEMA Show.
“The original 1966 Ford Bronco is an iconic, cult classic vehicle, and we’ve created a modern, one-of-a-kind version with the WD-40/SEMA Cares Boosted Bronco,” said builder Aaron Vaccar. “WD-40 Brand is an industry icon, with a long history of supporting automotive professionals with products that help us get the job done right, and were an integral part of getting the Bronco ready for the SEMA Show.” The WD-40/SEMA Cares Boosted Bronco retains its original four-wheel drive, but gets a modern spin with its hand-built 20” Detroit Steel Wheels, Diode Dynamics Bi-LED round headlights and Distinctive Industries touring seats and upholstery. From its WD-40-themed matte-metallic paint, to its twin turbo V6 EcoBoost powered drivetrain, everything about the vehicle stands out. The WD-40 Brand booth, built to look like a mechanics garage, is located outdoors by South Hall, #62129. At the garage, visitors will learn how WD-40 Specialist products including Rust-Release Penetrant Spray and Superior Performance True Multi-Purpose Grease played important roles in the car build. In addition, attendees will have the opportunity to test the WD-40 Specialist Spray & Stay Gel Lubricant and the new non-aerosol WD-40 Specialist Industrial-Strength Cleaner & Degreaser – which helped Vaccar clean and degrease tools and equipment. The WD-40 Brand booth will also feature a variety of free WD-40 Brand products for visitors to take home, as well as a schwag station, where visitors can share how they use WD-40 Brand products on social media to earn branded hats, T-shirts and more. The WD-40/SEMA Cares Boosted Bronco will be auctioned off at Barrett-Jackson Auction Company with proceeds benefitting SEMA Cares, Childhelp and the SEMA Memorial Scholarship Fund at a later date. Thank you to our build partners;  AIRAID, AMSOIL, AutoMeter, B&M, BASF, Baumann Electronic Controls, Blood & Grease, Detroit Steel Wheel, Diode Dynamics, Flowmaster, General Tire, Grip Royal, Mishimoto, POR-15, The Club, VMS Racing and XS Power. For more information, updates and images for the Boosted Bronco, and to learn how WD-40 Brand products were used in the build, visit WD40.com/SEMA. Follow the conversation at #WD40atSEMA on Facebook, Twitter and Instagram.About WD-40 Company WD-40 Company is a global marketing organization dedicated to creating positive lasting memories by developing and selling products that solve problems in workshops, factories and homes around the world. The Company markets its multi-purpose maintenance products and its homecare and cleaning products under the following well-known brands: WD-40®, WD-40 Bike®, 3-IN-ONE®, GT85®, X-14®, 2000 Flushes®, Carpet Fresh®, no vac®, Spot Shot®, 1001®, Lava® and Solvol®. Headquartered in San Diego, WD-40 Company recorded net sales of $378 million in fiscal year 2015 and its products are currently available in more than 176 countries and territories worldwide. WD-40 Company is traded on the NASDAQ Global Select market under the ticker symbol “WDFC.” All trademarks identified herein are the property of their respective owners. For additional information about WD-40 Company please visit WD40Company.com.
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