Sampling the SEMA Show

Here's a glimpse of what you might have missed in Vegas.

The FenderBender team, along with others from the brands in Endeavor B2B's Vehicle Service & Repair Group, attended the 2025 SEMA Show and related events in Las Vegas the week of Nov. 2. Altogether, more than 160,000 attendees from 140 countries attended the event, including the Collision Repair & Refinish and Tools & Equipment exhibit halls, now in their fourth year in the South Hall's upper floor. 
Look for our coverage in this issue and in January, but as some highlights, I-CAR offered virtual reality demonstrations and live welding demos, along with hosting educational sessions on the center stage of the Collision Repair & Refinish section. The Society of Collision Repair Specialists hosted educational sessions, including the OEM Collision Repair Technology Summit led by Collision Advice's Mike Anderson, which focused on safety inspections.
And we presented the Best Repair Planner/Estimator award to Will Barkley and FenderBender Award to Jon Sommers at the Red Carpet Awards Night, the second year we've been privileged to present there.

About the Author

Jay Sicht

Editor-in-Chief, FenderBender and ABRN

Jay Sicht is editor-in-chief of FenderBender and ABRN. He has worked in the automotive aftermarket for more than 29 years, including in a number of sales and technical support roles in paint/parts distribution and service/repair. He has a bachelor's degree in journalism from the University of Central Missouri with a minor in aviation, and as a writer and editor, he has covered all segments of the automotive aftermarket for more than 20 of those years, including formerly serving as editor-in-chief of Motor Age and Aftermarket Business World. Connect with him on LinkedIn.

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