SEMA Show Tool and Equipment Spotlight 

As part of your strategy for visiting the SEMA Show, be sure you also check out our SEMA Show Preview in this issue for the featured companies and information on the educational programs offered by I-CAR and SCRS. We asked SEMA Show exhibitors to give us a sneak peek at what they will be highlighting at this year’s show. 

The latest in prep and refinishing at 3M  

“The 3M booth [No. 30125] at this year’s SEMA Show will be featuring some exciting new products and experiences,” says Becky Miller, vice president, portfolio, 3M Automotive Aftermarket Division. “Expect to see 3M’s latest and greatest innovations, including the recently launched 3M Performance Spray Gun 2 and Fine Finishing Nozzles. We consulted with painters to get their input on the improvements they wanted to see reflected in the next generation of our popular spray gun, and the result is a new, state-of-the-art product that combines painters’ insights with 3M innovation.” 

Miller shared that other new 3M products being showcased will be the new 3M Hookit Flexible Foam Abrasives, which “help deliver greater uniformity, conformability and consistency across paint preparation procedures and give you greater sanding confidence and peace of mind in your working environment. Additionally, this year 3M is celebrating 100 years since Richard G. Drew’s invention of automotive masking tape transformed the industry. Our booth space will include a fun and interactive component that will commemorate this significant milestone, so make sure you swing by.” 

AirPro returns with Auggie mobile calibration 

As in years past, AirPro Diagnostics (booth No. 33211) will be highlighting its Auggie Air mobile calibration tool, says Marketing Manager Thomas Mulgrew. 

“With Auggie Air, we’ve raised the bar on the already impressive Auggie mobile forward-facing camera calibration tool. It combines enhanced portability, smarter battery management, and a much more intuitive interface — speeding up workflows while maintaining accuracy. Add global compatibility and a compact design to the mix, and it's a game-changer for shops wanting faster cycle times, increased capacity, and higher customer confidence.” 

Bendpak highglights innovations for common problems 

If you have spent much time at the outdoor exhibits, you know BendPak’s outdoor booth in the Silver Lot (No. 81210) is hard to miss, full of stacks of classic and custom vehicles. It’s complemented by an equipment-packed booth upstairs in the South Hall Tools & Equipment Section (booth No. 36131).

“There are new products for collision repair shop owners and techs at both locations,” says Sean Price, BendPak director of product development. “Outside, be sure to check out the latest QuickJack portable car lifts. The new QuickJack 6000TL and 6000TLX models are rated for 6,000 lbs., while the 8000TL and 8000TLX can handle up to 8,000 lbs. — the most powerful QuickJack units to date. For shops with low ceilings or that never need to go under a vehicle, we’re showing off the latest in our AP Series of lifts, the 12AP-SRT. It has all the safety and reliability features of a full-size BendPak AP Series lift with shorter columns and a lower lifting height. Of course, we’ll also have the latest Cool Boss evaporative cooler models, Ergochair ergonomic work seats and must-have accessories like JackPak portable power solutions, Litestix work lights, GoAir Mini air compressor, and more. 

“Inside, you’ll find the one-of-a-kind eight-armed Octa-Flex two-post lift. A lift like no other, it was specifically designed to facilitate cab-off work, EV battery removal, and other tasks that used to require multiple technicians and additional equipment. And just in case you can’t make it to both locations, this booth also features the latest from Cool Boss and a full line of accessory equipment. We’re also planning to give sneak peeks of a couple of new products in each booth. Come and tell us what you think!” 

The booth (No. 36087) for Bosch Diagnostics and OTC Tools - the latter of which is celebrating is 100-year anniversary, will feature a comprehensive portfolio of diagnostic solutions, repair and maintenance tools.

Attendees can stop by for previews and hands-on demos of products such as:

• Bosch ADS 525X and ADS 625X
• Bosch DAS 3000-3 – An advanced ADAS system that enables shops to perform precise, efficient camera and radar calibrations, backed by on-site setup, online training and dedicated technical support.
• OTC LDJ35 3.5 Ton capacity service jack
• OTC S03G 3-Ton Geared Jack Stands
• OTC CA6630 connected ball joint kit
• OTC 7100 Lifting Brackets (4,000 lb. capacity)

Car-O-Liner shows off new technology for performance and precision 

Car-O-Liner (booth No. 32017) will be showcasing systems such as the BenchRack Versa, CTR9, and Car-O-Tronic Vision2, which Lara Jones, content writer for Car-O-Liner parent company Snap-on Equipment, says are designed to elevate your shop’s performance, precision and reputation. 

“The BenchRack Versa redefines flexibility and ergonomics in frame straightening,” she says. “With full 360° access and compatibility with both unibody and full-frame vehicles, it’s engineered for speed and accuracy. Whether pit-mounted or fixed, Versa integrates seamlessly into any workshop. Paired with the Car-O-Tronic Vision2 measuring system, it delivers real-time diagnostics and pinpoint precision, ensuring factory-spec repairs every time.” 

The CTR9 spot welder brings “transformative power and agility into your hands” for “unmatched maneuverability,” she says, with Its lightweight welding gun, 355° swivel handle and telescopic arm.

“With 16,000 amps and CAN bus communication, every weld is strong, safe and OEM-compliant. New for 2025, the fully automatic, water-cooled AW-Tong enhances precision and efficiency with advanced thickness measurement and ergonomic design. Optional WeldLogger software adds traceability, making documentation effortless. 

“At the heart of precision lies the Car-O-Tronic Vision2 system. Wireless and lightning-fast, it’s backed by a database of more than 18,000 vehicles, making it easier to uncover hidden damage. Vision2 software guides technicians through each step, enhancing workflow and reducing the risk of rework.” 

Jones says OEM approvals set the systems apart.

“Trusted by leading vehicle manufacturers, Car-O-Liner solutions meet rigorous standards for safety, accuracy and performance. These endorsements aren’t just badges, they’re proof of reliability, giving customers confidence and shops a competitive edge. Experience the power of OEM-approved technology and discover how Car-O-Liner transforms collision repair into a smarter, faster and more trusted process.” 

GFS expands paint booth accessory selections 

New to the Global Finishing Solutions booth (No. 31055) this year will be an expanded selection of paint booth accessories, with exclusive discounts for SEMA Show attendees and free shipping to your facility, says Mick Ramis, vice president of Auto Refinish and Aftermarket Sales. 

Accessories include the new and improved Grate Lifting Tool for replacing exhaust filters in a downdraft paint booth. The tool does the heavy lifting for the technician, picking up exhaust pit grates so filters can be quickly changed without straining one’s back or pinching fingers between grates. 

Also featured will be booth protection products, such as the Booth Shield protective wall coating and PIG Grippy Mat protective floor covering to help keep the paint booth clean and bright. SEMA Show attendees can also get an up-close look at GFS’ magnetic accessories — units for storing and organizing your spray guns, tape, tack cloth, tools, razor blades and other items, conveniently mounted onto your paint booth’s walls. 

“GFS is dedicated to helping businesses improve the efficiency of their paint operation,” Ramis says. “We invite you to come see in person how our high-quality, proven paint booth accessories can help your business improve productivity and increase profit.” 

Hunter introduces four major products 

Hunter Engineering (booth No. 42017) will be highlighting four major product introductions at SEMA 2025, adding to the wide range of high-tech wheel and tire service equipment traditionally on display in the Hunter booth, says Pete Liebetreu, vice president of product management and marketing. 

“Hunter loves coming to SEMA and showcasing innovations. It’s fun and exciting, but sometimes the core message gets lost in the bling. Hunter brings new products to the market to solve real-world problems. We want to save time, make the technician’s job easier, and improve outcomes for the motoring public. All our new introductions — and we aren’t telling you all of them ahead of time — will raise the bar on productivity in the workshop.” 

The focus at the booth will be on the following four product introductions: 

The HawkEye Elite X configuration offers shops the opportunity to future-proof their businesses by investing in a scalable alignment, diagnostics and ADAS solution. The new configuration comes standard with standard-setting WinAlign software and specs database, the ADASLink diagnostic scan tool with secure gateway ability for dynamic calibrations, pre- and post-scans, and steering system resets.

HawkEye Elite X provides a seamless upgrade to Hunter’s Ultimate ADAS static calibration system that cuts target setup time by up to 70 percent via laser-guided precision. 

The new Maverick Pro center-clamp tire changer builds upon the original Maverick with two important enhancements. The first is a new ergonomic pick-and-place wheel lift capable of lifting and tilting heavy assemblies and 19.5-inch wheel-and-tire assemblies up to 175 pounds in one smooth motion. The lift holds its position while elevated and then lowers automatically. 

Additionally, the Maverick Pro features an under-wheel light that illuminates the lower roller and bottom bead during the mount/demount process. 

Hunter’s Quick Check autonomous inspection systems now feature the new Inspection Live cloud-based software, allowing two lanes to be run from a single console, over-the-air updates on a weekly or monthly basis, and more. 

The new Road Force WalkAway wheel balancer now features Hunter’s WalkAway inflation system, designed for a time savings of up to 15 minutes on a typical four-tire changeover. 

John Bean brings adaptable ‘real-world’ ADAS calibration with Tru-Point 

Another Snap-On brand, John Bean, will showcase its Tru-Point ADAS calibration equipment at booth 32017. 

“Shops today are challenged to keep pace with rapidly advancing vehicle technologies,” Jones notes, pointing out that because ADAS is now standard on most vehicles, proper calibration after repair is critical for safety.

“Restoring a vehicle now extends beyond structural damage — it demands safety systems function precisely as designed. What once required complex setups and extensive training can now be streamlined into an efficient, profitable process with Tru-Point.” 

By using its advanced camera technology, she says, the system creates a live 3D model of the vehicle and floor to guide technicians through each step. And a color-coded interface ensures targets are placed correctly, reducing errors and rework. 

“John Bean has been a leader in alignment technology for nearly a century, and Tru-Point continues that legacy, offering shops a smarter way to manage ADAS calibration.” 

The Tru-Point system adapts to real-world shop conditions by accounting for uneven flooring. Jones says that allows it to deliver accurate results whether working on a lift or on the shop floor. Vehicle movement between calibrations is not an issue, and every calibration includes a detailed report as proof of accuracy. 

Jones says this is how Tru-Point boosts shop performance:

• Checks alignment before every calibration

• Simplifies training with guided workflows and live camera prompts

• Grows profits through alignment and ADAS services

• Provides verification reports as proof of accuracy 

“As buyers seek to add services without a heavy upfront investment, Tru-Point makes it easy for shops to expand into ADAS calibration profitably. When paired with a John Bean aligner, the system creates two revenue opportunities: correcting alignment issues and completing OEM-accurate ADAS calibrations. This seamless workflow enhances efficiency, builds trust and maximizes long-term profitability. As a result, shops can handle today’s ADAS challenges while preparing for even more complex systems tomorrow.” 

KECO combines precision control with high strength pulls for challenging collision damage

KECO Body Repair Products (booth 32213) will show its Premium Collision System in action with live glue pull repair demonstrations on a vehicle in the booth. 

“The Premium Collision System is the most complete solution available for collision shops, designed to give technicians every tool they need to unlock repairability and keep panels on the car,” says Product Manager Benjamin Staton. 

As part of the demo, visitors will see how the system integrates advanced tools like the K-Power Lateral Tension Tool and the K-Tower, which Staton says combines “precision control with the strength needed to correct even the most challenging collision damage.”

“By watching real repairs unfold, attendees can experience how the Premium System reduces the need for invasive methods such as stud welding and replacement, while improving cycle times and preserving OEM integrity. The booth is built to feel like a working repair environment, giving technicians, shop owners, and industry leaders the opportunity to step close, ask questions, and see firsthand how the Premium Collision System is reshaping collision repair. This isn’t just a display of tools – it’s a demonstration of how Glue Pull Repair can raise the standard of quality, efficiency, and repairability in the industry.” 

At SEMA Show, SATA Marks 100 Years with Exclusive Anniversary Spray Guns 

If you’ve been a longtime SEMA Show attendee, you know SATA’s booth, regardless of where the Collision Repair & Refinish section has been located, is one of the first exhibitors most see when they set foot on the floor. This year, the company — originally known as Sanitaria — celebrates 100 years of producing its first spray gun at booth 31017. 

At the show, the company celebrates that milestone with the launch of three limited production anniversary spray guns. 

The jet X 100 Years Edition is a special edition of its current top model. The design proudly features the original technical drawing of the “No. 1” spray gun from 1925. It’s available exclusively through authorized SATA distributors while supplies last and is “a unique blend of top-tier performance and rich heritage,” according to the company. 

The SATAminijet 4400 B and SATAjet 100 B 100 Years Editions are also available with the same striking anniversary design. 

Whatever your collision repair tool and equipment needs are, the SEMA Show is likely to have it. And don't forget to check out the New Products Showcase in the Lower South Hall for an efficient look at many vendors' latest and greatest offerings.