Jan. 6, 2017—Axalta Coating Systems announced that Gallant Gray is the automotive color of the year.
A year-long celebration will commence during the 2017 North American International Auto Show (NAIAS) Preview Days in Detroit, including a video reveal at the EyesOn Design awards program on Tuesday. The color will also be prominently featured at the Axalta-sponsored Charity Preview on Jan. 13, which raises funds to support services for children.
Daily inspirations, coupled with extensive research, helped Axalta color designers and product experts select Gallant Gray as the Automotive Color of the Year. A high percentage of the market is interested in a neutral palette.
Axalta recently released its 2016 Global Automotive Color Popularity Report, which documents vehicle color trends by geography, showed a rise in the popularity of gray shades around the world.
Neutral colors have dominated the market over the last 10 years. Although white and black maintained the top positions worldwide, gray is now tied with silver for third place at 11 percent. Gray leads silver in popularity in Europe (by 6 percent), North America (5 percent), and South Korea (7 percent). Gray is most popular in Europe (17 percent), North America (16 percent), South Korea (19 percent), and India (12 percent).
“At Axalta, we monitor automotive trends and forecast how color tastes are changing in the automotive market,” said Nancy Lockhart, marketing manager for Axalta Global Color. “We are pleased to partner with automakers by using our coatings to give their vehicles beauty and character, and we’re confident customers will appreciate Gallant Gray.”
To learn more about Gallant Gray, visit Axalta’s website.
