Platform to Automate Small Business Ads on Facebook, Instagram

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July 24, 2017—A new platform called needls aims to make small business advertising on Facebook and Instagram easier, according to a Small Business Trends report.

The CEO and founder of needls, Justin Hartzman, says only around four million of the more than 65 million businesses on Facebook are leveraging the Facebook ads platform (FenderBender recently wrote about "The Anatomy of an Effective Facebook Ad"). For small businesses, it comes down to the lack of technical know-how and not having the budget to hire a digital agency. Even though there are DIY solutions, they can be complicated if the business owner doesn’t have online advertising experience. And when it comes to digital ad agencies, the cost for small businesses, in most cases, is prohibitive.

But as digital continues to grow as the preferred medium for consumers, it has opened affordable advertising opportunities. And this is where needls has established its presence with two of the largest social media platforms: Facebook and Instagram.

needls claims it has the Internet’s first "RoboAgency." At any point in the day, this makes it available to start new campaigns any time and provide real-time automated optimization. The needls platform creates hundreds of ads, and it then monitors social media sites to continuously optimize the ads and target new business. The company uses data science and programmatic buying techniques to make the ads effective by monitoring social media conversations. This technology allows it to determine the perfect target audience for these ads in real-time.

Compared to a DIY solution, advertising platforms and traditional agencies, needls comes in at $100 per month. For this, price your small business will get the ad creation, targeting and monitoring features along with advanced analytics, custom reporting and live chat and customer care.

If you are an ad agency, the RoboAgency platform provides all of the above features with a multi-user dashboard to manage your clients, download reports, direct customer billing and more. The price for this tier is $200 per month for the first 5 clients and $35 per additional client.


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