The U.S. Small Business Administration has a guide for social media novices to dive into digital marketing.
Oct. 8, 2019
Oct. 8, 2019—Social media is so ingrained into modern culture that it can be tough for a beginner or casual user to know where to start using the tools for marketing.
More than half of all businesses are engaged in some kind of social media marketing, according to data compiled by Hootsuite, a popular management platform. That's some $93 million being spent in 2019 by 7 million businesses paying for Facebook ads, 2 million on paying for Instagram ads and many others.
What's more is that it's a rapidly growing marketing medium. In short, businesses want to advertise where their customers are. Social media are where customers spend much of their downtime.
For an operator who's just jumping into social media, the U.S. Small Business Administration launched a helpful web course. It covers basic topics like what media platforms are out there and how people communicate on them. It also gets into more in-depth topics like the world of online reviews and monitoring analytics.
Find the course here. It takes about a half hour, according to the administration.
Doug Voelzke, owner of Doug's Custom Paint and Body and a co-founder of Key Choice Collision Centers, discusses the importance of having support in the collision repair industry...
Brandon VanEck, chief operations officer for three Car Center Collision & Mechanical locations and Scott's Body Shop, discusses his passion for growing people, why it's good for...