March 15, 2016—Chief announced on Monday that it will show its latest structural repair equipment at the NADA Expo, April 1-3 in Las Vegas. 

“High-strength steels, novel materials, aluminum and OEM proprietary manufacturing processes are bringing a groundbreaking change to the collision repair industry,” says Bob Holland, director of collision in North and South America for Chief parent company Vehicle Service Group. “We have worked hand-in-hand with the OEMs to develop several new products that can help collision repair technicians repair today’s vehicles and those in development. The NADA Expo also presents an excellent opportunity for Chief personnel to obtain valuable feedback from dealers about their business and equipment needs. To encourage dealer interaction, we are offering some of our most aggressive deals during the show.”

Chief will also showcase the bench solutions available through its new North American “Globaljig Presented by Chief” brand. The drive-over Koala straightening bench, suitable for a wide range of collision repair situations, will be featured in the booth. 

Chief will show its new equipment in booth No. 1960C at the expo.