3M Redesigns Network to Better Align with Customers
Feb. 8, 2016—On Monday, 3M Automotive Aftermarket Division announced that it is redesigning its sales force network to more closely align with collision industry customers. 3M saw the need to adapt with the industry’s shift toward more national and regional MSOs.
The structural market changes are driving a focus on upgrading their Customer First key account management initiative in the 3M AAD sales organization.
“We have created specialist roles focused on both national and regional MSOs. We have also expanded our specialists focused on national and regional channel partners,” said Jim Falteisek, sales and marketing director, 3M automotive aftermarket division. “These AAD specialists are implementing new Customer First approaches to build joint business plans and develop flexible service models for these accounts.”
This change will allow 3M AAD Collision Repair Specialists to focus more time on training and demonstrating productivity enhancing solutions to end-user technicians and collision shop managers.
“The 3M AAD Collision Shop Specialists will continue to focus on the independent collision repair shops where we have built our business. This focus is an expansion of our reach and customer touches on a daily basis” said Falteisek. “The 3M AAD sales organization is changing to adapt to our marketplace, all with the customer front and center. We are looking forward to a great year in 2016!”