Maaco Re-Energizing Classic Tagline

June 4, 2021
The auto body franchise launched a new national advertising campaign playing off its iconic “Uh-Oh, Better Get Maaco” tagline.

June 4, 2021—Maaco has announced the return and revamp of its iconic “Uh-Oh, Better Get Maaco” tagline. 

Announced in a company press release, the auto body franchise launched a new national advertising campaign entitled “The Upside of Uh-Oh.”

“Maaco owners across North America have driven the brand’s reliable reputation because of their ability to relieve the inevitable stress that comes from automotive damage," Hannah Whitesides, Maaco’s vice president of marketing, says in the release. “The heart of our business is being the dependable body shop that customers can count on to transform their damaged vehicle back into the car they love. That is exactly what we are doing with our slogan, ‘Uh-Oh, Better Get Maaco’. It has stood the test of time as we still see it resonating with consumers today, so we are excited to reimagine this memorable message.”

The TV commercial will run in 30- and 15-second formats on national and cable networks, with a long-form version on digital and social channels.

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.