CCC Presents Robust Lead Capture Tool for Collision Repair Shops

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Nov. 6, 2019—CCC Information Services Inc. (CCC) announced yesterday CCC® Engage Photo Estimate, a powerful new lead generation tool for collision repairers. According to the press release, the Photo Estimate capability enables repairers to receive and respond to digital estimate requests submitted by consumers 24/7. Automated, immediate responses guide consumers to provide necessary information to fix their car, including VIN and photos of damage, which then flow seamlessly into the CCC ONE® Platform, making it easy for estimators to create photo-based estimates. Estimates are returned to the consumer's smartphone, meeting their expectations for speed, convenience, and digital communications.

"Photo Estimate is another great tool from CCC that has made our shop more profitable and productive," said Michael Schoonover, Schoonover Bodyworks & Glass. "CCC Engage helps us with all of our digital touchpoints from online appointment scheduling and digital lobby check-in to repair status updates. Photo Estimate is already helping us convert more leads into opportunities. We appreciate CCC for always thinking of ways to bring more cars to our door and for making us more productive in managing the work we get."

Collision repairers can offer CCC Engage Photo Estimate on their websites via a plugin or through their listing on, CCC's consumer-facing website for shops to display and market their services. Once activated, an "Online Estimate" icon appears, and consumers click or tap to initiate their request. An automated response is generated via text or email that guides consumers through three simple steps to submit their name, vehicle information, and photos of damage. An assignment is automatically generated in CCC ONE and once an estimate is created by the repairer it is returned to the consumer's smartphone seamlessly from CCC ONE. Appointments can then be scheduled digitally, and repair status updates can be delivered via text message throughout the process, delivering a completely digital, transparent, and efficient experience. Photo Estimate can also be used for customer requests initiated over the phone. From within CCC ONE, repairers send a link to the consumer to begin the digital process.

"Our repair customers have told us that they value our ability to create new channels for them to capture more work," said Mark Fincher, vice president, market solutions for CCC. "Photo Estimate gives clients a simple means to review damage, apply their expertise, and deliver an efficient, confident response to potential clients."

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