June 20, 2019—Ford recently opened a new call center in Houston and is looking to fill more than 500 positions in the next year, reported ABC 13.

The facility will mainly focus on helping people who own Ford trucks. The company hopes to reinvent customer service by having one point of contact for customers.

Ford also said Houston is the perfect place for a center like this, calling the Bayou City the heart of the world's largest truck market.