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    • Larry Silvey

    Publisher of Custom Content

    Larry Silvey is president of his own motor vehicle marketing communications agency called Larry Silvey Media LLC. A 30-year industry veteran, his experience runs the gamut of the motor vehicle industry in publishing, research, education, and marketing and public relations.

    Operations

    Hunger to learn attracts top auto educators to Chicago

    Larry Silvey
    Feb. 9, 2015
    The need to attend Automechanika Chicago, which will be held at McCormick Place West April 24-26, is underscored by the level of sophistication, expertise and experience of McConnell...
    Shop Customers

    Making your sacrifices pay off

    Larry Silvey
    Dec. 22, 2014
    The technology that has challenged you…even threatened you…is another OEM-inspired and dealership-induced game called shop management.
    Shop Customers

    Hybrid repair

    Larry Silvey
    Oct. 27, 2014
    Hybrid repair is an increasingly important opportunity for repair shops. Advance Auto Parts' Jim Bates is an expert in this area and sheds some valuable insight on the subject...
    Finance

    How email marketing can help grow your business

    Larry Silvey
    Oct. 27, 2014
    Jared Stivers, Email Marketing Manager for MotoREV, discusses how e-mail marketing can help shops attract, retain and connect with more customers.