Kurt Zimmer, owner and manager for Kurt's Autobody Repair Shop in Bloomington, Ill., outlines how to strategically market in the community, even when it might be a case-by-case basis.
Kurt Zimmer took over as the owner and manager of Kurt's Autobody Repair Shop when his father retired approximately four years ago. He says he continues to help out in the community as a subtle way of marketing.
"The bigger the shop's gotten, the more we can do," Zimmer says. "It's basically a case-by-case basis."
Zimmer says to remember that when giving back in the community, the goal is to not do it only for a profit. A customer can come back later after seeing an advertisement in the community so ultimately, the shop is not losing money.
The time spent helping out at a local charity or at a sports event can be anywhere from 10-15 hours a week, he says.
Zimmer's shop has been voted a reader's choice best body shop for at least six years, he says. To promote the award, the shop staff will share the reader's choice article on Facebook.
The shop's involvement in the community includes:
The shop donated a car, with the shop's logo painted on it, to a golf course in town. Alongside the logo is a bullseye that people can aim for.
For every car they repair, the staff will hang a bag of beer nuts on the windshield in honor of the town's history as the beer nuts headquarters.
The staff painted about 20 football helmets for a local team.
The staff painted rides for a local amusement park called Grady's Family Fun Park.
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