May 23, 2017—Steve Schoolcraft, president of auto body marketing firm Phoenix Solutions Group, has died at the age of 61.
"It is with great sadness that we share the news that our good friend Steve Schoolcraft of Phoenix Solutions Group has passed away," wrote Dave Luehr and Stacey Phillipsk, the authors of the book The Secrets of America's Greatest Body Shops. "Steve was a major industry influencer; finding and sharing the truth about collision business marketing and a tremendous contributor of our book. Steve will be greatly missed."
In addition to aiding hundreds of shops in their marketing efforts, Schoolcraft has been an important source of knowledge for FenderBender several times over the years. Here are just a few of the stories for which Schoolcraft offered his expertise:
