Dave Luehr’s Elite Body Shop Solutions presents: Finally! The truth about search trends in the collision industry. Is your shop prepared?

The future is here. It's no secret that customers are demanding more from every interaction they have with a business, including the body shop that repairs their car. Understanding these expectations as well as how they want to interact with you, both pre- and post-sale, is imperative for collision sales growth. On January 22, Nick Schoolcraft will parallel a traditional customer's online buying journey to the buying journey of a collision customer. Using his company's access to over 160+ Google Analytics accounts as well as Phoenix Solutions proprietary collision customer research, he will provide insights & education into the best ways for body shops to optimize their online and traditional marketing spend for the highest impact on their business. Nicholas Schoolcraft is passionate about improving the collision repair experience. He consults with collision facilities coast to coast providing impactful, innovative and strategic thought leadership that enables shops to increase sales and improve profitability. By leveraging his company’s more than 30 years of collision customer research, he has a deep understanding of what the collision customer wants from their repair experience. Using that knowledge has allowed him to develop marketing and customer-centric strategies that drive organizational improvements that lead to sales growth increased, customer retention, and stronger employee engagement. Every month, Elite highlights a topic to keep collision repairers and those that serve them abreast of the latest information required to be successful in today’s challenging business environment. This month, attendees will discover new ways to become more successful and expand their horizons.