Feb. 12, 2018: This Week's Best Business-Building Articles

Feb. 12, 2018—To better assist shop owners with their production management, marketing tactics and leadership styles, FenderBener has compiled a short list of essential business-building material from some of its favorite sources.

Everyone in Business Needs to Be a Student of Marketing — Ad Age

The purpose of the company is to create and keep a customer at a profit, and that's really what marketing does. It helps the organization identify, acquire and maintain relationships with customers. Think about everything else you could drop different aspects of. But you really do need marketing. It's a cross-functional game. And it needs to be that.

To Succeed In Business, Build Your Millennial Leader Through Character Development — Forbes

Leaders who operate with a balance of high character and high courage have a positive influence and are constructive change agents. These leaders are willing to take responsible risks and communicate with honesty and transparency. 

The Customer Service Gap — Business 2 Community

Now comes the third version of the gap, which is the difference between how good a company thinks their service is versus what their customers actually believe they receive.

When You Have to Carry Out a Decision You Disagree With — Harvard Business Review

One of the great frustrations of being a middle manager is that senior leaders make decisions that go against what you would have done had it been up to you. Sometimes you are part of the decision process, and other times the decision is simply handed down. Either way, you are now responsible for ensuring that the plan is carried out.