Case Study


Case Study

Collision Repair’s Greatest Marketing Challenge

June 9, 2022
Potential customers only need your shop when they’ve been in a crash. Here’s how to reach them in their time of need.

Latest from Case Study

Case Study

Leadership through Accountability

Aug. 1, 2014
One simple rule helped Tony Adams create a flat hierarchy that saved his shop’s culture and doubled its revenue
Case Study

Overcoming an Absence of Curb Appeal

July 1, 2014
With his shop office operating out of a trailer following a fire, Bob Gibson had to focus on barebones customer solutions to keep his business afloat
Case Study

Becoming an Information Hub

May 1, 2014
Surrounded by road closures and construction, Bob Williams turned his shop into the project’s information hub to survive
Case Study

Improving the Flow of Information

April 1, 2014
Jim Byron overhauled his shop’s flow of information, starting with a switch in shop management software
Case Study

Cutting Ties

Sept. 1, 2013
As sales slumped, Scott Tompkins needed to shake up his front office. Could he let go of his estimator of 15 years?
Case Study

Changing Your Business Name

Aug. 1, 2013
With a new facility and new repair approach, Tim Leland needed a company brand that fit his business’s makeover.
Case Study

Rejuvenating a 100-year old Family Business

June 1, 2013
How two under-30 childhood friends rejuvenated a 100-year-old family business