Aaron Glaser, the owner of MSO Glaser's Collision Centers in Kentucky, recently shared tips for great communication with clients, such as calling them multiple times per week with repair updates.
According to accomplished collision repairers, methods to spark better communication within your body shop include encouraging employee feedback, posting DRP scorecards, and more.
Facebook is still the platform with which most people engage, but there's a lot more to consider with regard to marketing, like Amazon's Alexa voice-search function.
According to the 2019 VinSolutions Technology and Transformation of Retail Study, artificial intelligence provides dealership amenities in at least three (soon to be four) categories.
When looking for ways to engage the influential millennial generation, experts suggest looking outside of the collision repair industry for companies and people that have been successful at it.
David Aylor, manager for active safety for the Insurance Institute for Highway Safety, recently shared the top technology features he predicts will be prominent in cars within the next decade.
One SMS messaging company, Podium, shares how to implement and use a two-way texting platform to decrease time spent talking with customers and increase the ease of their experience.
While body shop operators often have precious little free time, there are often overlooked ways to carve out time in your schedule to refine your marketing efforts.
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