Welcoming change into a shop can not only revamp the way a shop operates, but bring a new perspective to both employees and customers. Here's how one shop owner bred a customer-first mentality at his shop.
In order to identify your shop’s target demographic and ultimately form an ideal customer profile, it begins with taking an internal look at the shop. Here are five steps to identify your optimal customer.
After Angela Chmura stepped into a leadership role at Goff’s Collision Repair Centers, transforming the shop culture and positioning her MSO as an ideal business partner in her market was a task that took several years of planning. Here's how she established her vision and became a go-to body shop in the Wisconsin market.
Experience in the field isn’t always necessary, especially for front office and customer-facing jobs. Find out what’s important to you in someone that’s working with your customers and find ways to identify those skills in interviews