NHTSA Launches ADAS Education Campaign

March 28, 2022

The NHTSA announced a yearlong, $1.25 million digital campaign to help drivers learn more about the benefits of ADAS.

March 28, 2022—The NHTSA announced a yearlong, $1.25 million digital campaign to help drivers learn more about the benefits of ADAS.

According to a news release, the agency says its research has found many drivers don't know how even some of the most basic ADAS features work. To help combat that, the NHTSA has overhauled its webpage on ADAS, including a more user-friendly interface and updated entries on technologies such as blind spot intervention, rear automatic braking and lane-keeping assistance.

“Vehicles equipped with lifesaving technologies can prevent or reduce the severity of a crash, but they are most effective when drivers learn how to use them,” NHTSA Deputy Administrator Steven Cliff said in the release. “NHTSA is ensuring that vehicle manufacturers and developers prioritize safety while they usher in the latest technologies – and that the public understands their capabilities and limitations.”

About the Author

FenderBender Staff Reporters

The FenderBender staff reporters have nearly three decades of combined journalism and collision repair experience.

Sponsored Recommendations

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

The Autel IA700: Advanced Modular ADAS is Here

The Autel IA700 is a state-of-the-art and versatile wheel alignment pre-check and ADAS calibration system engineered for both in-shop and mobile applications...

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.