Dave Striegel, owner of Elizabeth Auto Care and The Shop Doctor Community, walks you through ways to successfully utilize video in your repair shop's marketing plan.
One of the best ways to connect with your customers today is through videos on your website. While the idea of recording and producing these videos might seem daunting, it is something that you can accomplish with a little time and your smartphone.
Dave Striegel, owner of Elizabeth Auto Care, a NAPA AutoCare Center in Elizabeth, Pa., and founder of The Shop Doctor Community, has teamed up with Motor Age for a year-long look at using video in your shop’s marketing plans, what to focus on, how to film it, getting noticed and using it to move on to other revenue opportunities. As we move through the year, you’ll become more comfortable behind and in front of the camera and will have another solid tool in your marketing plan.
Krista McNamara is the former Editorial Director for the Vehicle Repair Group at Endeavor Business Media. She oversaw five brands — Motor Age, PTEN, Professional Distributor, ABRN and Aftermarket Business World. She worked in the automotive aftermarket industry for more than 15 years.
