Consumer research helps companies reach desired customers

Jan. 20, 2017
IMR Inc. syndicated consumer automotive research tracking study will now include data from Claritas’ PRIZM Premier segmentation system to enable automotive companies and their marketing and advertising firms to better reach the consumers they care about the most.

IMR Inc. syndicated consumer automotive research tracking study (CCAMS) will now include data from Claritas’ PRIZM® Premier segmentation system to enable automotive companies and their marketing and advertising firms to better reach the consumers they care about the most.

“We’ve enhanced our automotive consumer quarterly tracking study by integrating data from Claritas’ PRIZM Premier segmentation system. This integration is the first-of-its-kind in the automotive industry,” said Bill Thompson, president of IMR Inc. “With the integration of PRIZM Premier, we’ve extended what we know about automotive parts and service consumers and now have unique insight into their lifestyles, attitudes, media behavior, shopping behavior and much more.”

FREE TELEMATICS WHITEPAPER From The Commitment to Training

Get Whitepaper

Stay ahead of the industry and expand your technical automotive knowledge by downloading our free whitepaper.

Get Whitepaper

IMR CCAMS+PRIZM supplies detailed consumer insights from actual automotive parts and services category purchasers. This study tracks over 200 automotive parts, chemicals and services and can now be segmented by 68 PRIZM Premier segments as well as by many other automotive specific segments like “do-it-yourself” and “do-it-for-me” categories; various auto parts stores and retailers; professional service outlets, including national repair chains and dealerships; vehicle make; vehicle age and much more. 

“Together, CCAMS and PRIZM Premier can define your key customers at a level of granularity that has never been available in the auto industry,” said Thompson. “These insights will give IMR customers a definitive competitive advantage in the marketplace.”

To learn more about IMR Inc. and its CCAMS+PRIZM Premier research offering, call 800-654-1079, visit www.AutomotiveResearch.com or connect with IMR on Facebook or Twitter.

About the Author

Motor Age Wire Reports

These are press releases approved by our Motor Age Editors

Sponsored Recommendations

Best Body Shop and the 360-Degree-Concept

Spanesi ‘360-Degree-Concept’ Enables Kansas Body Shop to Complete High-Quality Repairs

ADAS Applications: What They Are & What They Do

Learn how ADAS utilizes sensors such as radar, sonar, lidar and cameras to perceive the world around the vehicle, and either provide critical information to the driver or take...

Banking on Bigger Profits with a Heavy-Duty Truck Paint Booth

The addition of a heavy-duty paint booth for oversized trucks & vehicles can open the door to new or expanded service opportunities.

Boosting Your Shop's Bottom Line with an Extended Height Paint Booths

Discover how the investment in an extended-height paint booth is a game-changer for most collision shops with this Free Guide.