Baldwin Filters debuts 2013-14 point of sale program

Jan. 1, 2020
Baldwin Filters recently debuted its 2013-14 Brand Builder Point of Sales Program.

Baldwin Filters recently debuted its 2013-14 Brand Builder Point of Sales Program. This program offers point of sale materials to aid Baldwin distributors in promoting the Baldwin brand and features a fresh new look. 

Like this article? Sign up for our enews blasts here.

“We are excited to offer this program to our distributors,” said Kevin Connolly, Baldwin’s Vice President of Marketing. “This year’s program has many items that have proven popular over time, but also includes a new merchandising display with headers in six different languages. We are also offering a counter mat and posters in both English and Spanish.” 

The new point of sale elements include colorful graphics that capture Baldwin’s commitment to the heavy-duty market, according to Connolly. 

While the program is designed as a pick and order program, convenient prepackaged kits are also available. “We have listened to our customers to build the best program to help them increase their sales,” said Connolly. “The positive customer response to this program tells me that we have succeeded.” 

For more information about the Baldwin Brand Builder POS program, please visit www.baldwinfilter.com.

Subscribe to Motor Age and receive articles like this every month…absolutely free. Click here

About the Author

Motor Age Wire Reports

These are press releases approved by our Motor Age Editors

Sponsored Recommendations

Enhance your collision repair workflow with Autel’s IA900, a process-driven solution integrating precision alignment, bi-directional diagnostics, and ADAS calibration. Designed...
The Autel IA700 is a state-of-the-art and versatile wheel alignment pre-check and ADAS calibration system engineered for both in-shop and mobile applications...
Originally published by Modern Tire Dealer on Sep 4, 2024 | Written by Mike MangesTire dealers who aren't offering advanced driver assistance system (ADAS)
In this edition of Ask the Expert, Autel’s Stewart Peregrine and Eric Sponhaltz share valuable insights to help shops prepare for ADAS service, ensuring compliance, profitability...