Parts Plus has announced that it will continue its advertising
package on popular Food Network television programming, including
'30-Minute Meals with Rachael Ray,' complemented by a consumer
sweepstakes promotion at its Parts Plus Car Care Centers
nationwide, according to Mike Lambert, president of the Network.
“We’re back with the Food Network because of its programming’s
consistent crossover appeal with women and men,” says Mr. Lambert.
“The Food Network’s loyal following closely matches our target
demographic as women increasingly become the automotive-repair
decision-maker in the home, responsible for scheduling and
coordinating vehicle maintenance. Besides, food is the one thing
we all have in common—everybody eats.”
In addition to Parts Plus Car Care Center commercials appearing
regularly on “30-Minute Meals with Rachael Ray,” certain episodes
will also feature a billboard informing viewers that “This Food
Network program is bought you by Parts Plus Car Care
Centers.”
Parts Plus Car Care Centers will once again host a sweepstakes
throughout January and February in which the grand-prize winner
will receive a trip for two to New York City, home of the Food
Network TV studio. Other prizes include official Rachael Ray
cookware and her best-selling cookbooks. Consumers can enter at
their local Parts Plus Car Care Center between now and February
28, 2011. No purchase necessary to win.
Operating under the brands of Parts Plus, IAPA, AutoStar, Auto
Pride, CMB and Network Products, the Automotive Distribution
Network is one of the largest, most diverse program groups in the
industry.
