Trico debuts new look at AAPEX

Jan. 1, 2020
After 90 years with the same logo, the look of some things are changing at Trico. The windshield wiper blade company is rolling out a more contemporary look with a new logo. Kevin O?Dowd, global director of marketing, corporate branding/strategy, say

LAS VEGAS — After 90 years with the same logo, the look of some things are changing at Trico.

The windshield wiper blade company is rolling out a more contemporary look with a new logo. Kevin O’Dowd, global director of marketing, corporate branding/strategy, says the company is working to get more information to today’s technicians, and recognizes that they’re coming from the younger generations.

“We wanted to be much more intuitive,” he says.

Part of the new message is the safety aspect of keeping windshields clear.

“We understand that wipers are one of many important replacement parts on a vehicle,” O’Dowd says. “We want to send this new brand message to assure service professionals and drivers that no matter the conditions, Trico will give them visibility and confidence even at the most challenging driving moments.”

The new rebranding was unveiled at AAPEX this week.

“Drivers, installers and retailers all count on TRICO products for dependability and innovation at the point when they need it most,” says James E. Finley, Trico president and CEO. “Our new visual style demonstrates a single-minded focus on constantly evaluating market needs and delivering durable, technologically advanced products that work simply, easily and consistently when our customers need them.”