Mighty Auto Parts recently joined Red Bull Racing Team as an associate sponsor for the 2009 NASCAR Sprint Cup Series. Its logo now will appear on the No. 83 Red Bull Toyota driven by Brian Vickers.
Since 1963, Mighty has provided automotive service professionals with sales tools, renowned training, business acumen and parts and products that have helped some of NASCAR’s finest drivers to victory lane.
Red Bull Racing Team will utilize Mighty's technical expertise to engineer professional performance-grade air and oil filters designed to endure the grueling demands of the racetrack.
"I see a natural fit between the philosophies of Red Bull Racing Team and Mighty Auto Parts,” says Ken Voelker, president of Mighty Auto Parts. “The opportunity to partner with a company such as Red Bull Racing that brings passion, an inventive style of thinking and marketing acuity to everything they do, mirrors Mighty's own modus operandi. We look forward to developing a long-term relationship with RBRT, continuing our long-standing relationship with Jay Frye, and seeing the results of such a synergistic partnership."
Mighty has been involved with NASCAR and Red Bull Racing Team General Manager and Vice President Jay Frye for 10 years, most recently as an associate sponsor of Mark Martin at MB2.
“It is a privilege to continue my relationship with Mighty,” says Frye. “As a team we have high expectations for next season; the quality products Mighty provides will help improve our on-track performance and take us to that next level.”
