NPD enhances Wal-Mart, Sam's Club consumer tracking

The NPD Group has launched an enhanced Customer Tracking Service for two large retailers that will monitor customer purchases across multiple industries.

Compiled from the participation of more than 3 million NPD panel consumers, the reports will provide information on purchases within the automotive aftermarket, consumer technology, entertainment, fashion, foodservice, home, toys and wireless handset segments.

NPD, a market research firm, created the service for Wal-Mart and Sam’s Club for vendors doing business with retailers. The stores’ consumer segments, departmental structure and geographic trading areas were the pillars of the program, which will give specific suppliers insight on consumer demographics and purchasing data across all industry segments.

NPD is also working to create an additional service that will track food and beverage purchasing information.