R.L. Polk & Co. to publish automotive studies in collaboration with On Wheels, Inc.

In an effort to raise awareness of key issues among multicultural audiences, R.L. Polk & Co., a provider of automotive information and marketing solutions, and On Wheels, Inc., a multicultural, multimedia company, recently announced an agreement to jointly publish key findings from Polk's automotive studies that pertain to multicultural markets. The studies will focus on identifying and bringing key multicultural issues to the forefront of the automotive industry and its consumers. The announcement was made by Stephen Polk, chairman, president and CEO of R. L. Polk & Co, and Randi Payton, president & CEO of On Wheels, Inc.

"In continuing Polk's legacy as a leader in automotive intelligence, I am very excited about the new collaboration between On Wheels and Polk," Polk says. "On Wheels' passion for automobiles and over 14 years of experience providing automotive news to consumers and the industry, in combination with Polk's extensive automotive intelligence, will enable us to bring interesting and timely findings to the marketplace."

Over the next 12 months, Polk and On Wheels will be working together to research and communicate the buying trends, purchase behaviors, loyalty patterns and attitudes of automotive buyers within multicultural communities. At the completion of each analysis more details will be communicated through a series of special announcements.

"I look forward to working closely with such a prestigious company as R. L. Polk & Co. to explore multicultural markets," says Payton. "Their extensive resources combined with On Wheels' expertise in multicultural automotive communications will raise the awareness of key issues found within diverse audiences and bring sharp insight to the forefront of the industry and its leaders."

The studies will be published throughout the various On Wheels' publications, as well as on Polk's and On Wheels' respective Web sites.