Lending a hand to your customers

More than 70 percent of motorists admit that they did not have their cars winterized in preparation for inclement weather, according to a survey conducted by the Car Care Council (CCC). Given that a breakdown is not only inconvenient but could even be dangerous, you should work with your shop customers to assist them in their marketing efforts.

Why take the risk? Because it shows you care about not only your shop customers, but their clients too, says the council. Service-based professionals build their business on relationships and you do too. The benefit for the customer is clear: peace of mind in the months ahead. In addition, the business practice of keeping customers informed and showing concern before something happens can differentiate a shop from the one just down the street. And the benefit for you? When the time comes, you should be the first person they think of when they need to order parts.