Shell Lubricants has launched a loyalty
program that rewards truck drivers and
equipment operators for choosing
Shell
Rotella® products. The My Miles Matter
loyalty program allows members to earn
reward miles by purchasing select Shell
Rotella® products and services.
Those miles can then be redeemed for a
variety of rewards, including gift cards
to popular restaurants and retailers, as
well as a wide selection of merchandise
geared towards truckers and their
interests.
In addition, My Miles Matter members
will have access to exclusive online
content and offers, along with the
opportunity to participate in members-
only events at key industry tradeshows
throughout the year.
“We know that trucks and equipment are
vital to the livelihood of many people,
which is why for over 40 years Shell
Rotella® has delivered products that
help keep trucks on the road and
equipment operating,” said Chris
Guerrero, Shell Rotella® global brand
manager. “We want to continue the
tradition of being a best-in-class brand
by treating our customers to My Miles
Matter, a loyalty program that rewards
people for choosing the Shell Rotella®
brand to protect their trucks and
equipment.”
The My Miles Matter program offers
reward miles for purchases of specially
marked bottles of Shell Rotella® T
Triple Protection®, Shell Rotella® T5
synthetic blend or Shell Rotella® T6
full synthetic engine oil, or purchases
of full-service oil changes using Shell
Rotella® T Triple Protection®, Shell
Rotella® T5 synthetic blend or Shell
Rotella® T6 full synthetic engine oil at
participating locations.
To receive reward miles, members can go
to www.MyMilesMatter.com to register and enter the 12-digit
reward code (“Reward Code”) under the
cap of specially marked bottles of Shell
Rotella®, or the Reward Code included on
the sales receipt from the purchase of a
Shell Rotella® oil change at a
participating location.
Reward
miles can then be redeemed for great
rewards from well-known retailers,
restaurants, online outlets, as well as
Shell Gift Cards and Shell branded
items.
In celebration of the launch of My Miles
Matter, those registering on or before
Feb. 29, 2012, will receive double miles
for the first Shell Rotella® My Miles
Matter Reward Code entered.
Between March 1 and April 30, all
members can register to have a chance to
win $25,000 in diesel fuel.* Everyone
who registers during this time period
will also get 250 miles automatically
credited to their account. Secondary
prizes include one hundred $25 Shell
Gift Cards.
No purchase is necessary and while
required, program membership is free,
for entry. Must be a US legal resident,
18 or older. Void in New Jersey and
Virginia and where prohibited. $25,000
diesel fuel prize awarded in the form of
Shell Gift Cards. Sweepstakes begins
3/1/12 and ends 4/30/12.
For more
information visit www.MyMilesMatter.com for complete Official Rules.
