The 2012 Expert Plus service dealer loyalty
program from
Tenneco Inc. will include a brand-
new, interactive shock comparison counter
display, making it easy for consumers to
experience the difference between a worn and new
shock.
“After receiving input from our trade partners,
the new Expert Plus includes the Monroe shock
counter display, a useful and exclusive point-
of-sale tool,” said Sheryl Bomia, North America
Aftermarket programs manager, Tenneco. “This
exciting new addition is sure to please members
and help support their growth in the ride
control category.”
The 2012 Expert Plus Program, designed to help
automotive service businesses increase their
share of the undercar service market, is in its
15th year and benefits shops that rely on
industry-leading brands like Monroe® shocks and
struts, Monroe® brakes and Walker® exhaust
systems. Expert Plus membership provides access
to popular consumer promotions and exclusive
trade reward offers available throughout the
year.
The new 2012 Expert Plus membership package also
includes a valuable Expert Plus “Preferred
Customer” rebate book that allows service
professionals to extend promotion offers on
Tenneco products outside of the standard program
periods. The mail-in rebates in the coupon book
include four Monroe “Buy 3” ride control offers;
three Monroe “$75 back” offers; and three Walker
Quiet-FlowSS muffler “$50 back” offers.
Expert Plus member shops also will receive an
entire package of merchandising tools, including
a full-color, 22.5-in. by 35-in. shop floor
decal and 18-in. by 25-in. window decal that
feature the “Stop up to 10 feet sooner” message
and 50,000-mile/80,000-kilometer replacement
recommendation; a pair of Monroe and Walker
“Flip Books” for consumers; Tenneco’s popular
ERIS electronic catalog CD and increasing reward
opportunities for the year.
The counter display, promotions and other
merchandising items are available only to
members of the Expert Plus program. The
enrollment fee for the annual program is
$99.
