The
Bosch Auto Parts Facebook page topped
the 100,000 fans mark this week, just five months
after launching. With a strategic blend of
automotive product and maintenance information,
general auto enthusiast topics, and relevant offers
and contests, Bosch has built an enthusiastic and
engaged community that is truly excited about the
Bosch brand.
“More than 100,000 visitors to Bosch’s Facebook site have given the
thumbs up sign, indicating they ‘like’ the
information we’re posting on the page, and we expect
this to keep growing. We present a variety of
automotive topics as well as product information on
Facebook, and we are quite pleased that the motoring
public is interested,” said Pam Krebs, Director of
Advertising and Sales Promotion for Bosch, a major
supplier to the North American Aftermarket and the
world’s largest automotive supplier.
“Social media grows in importance every day, and the
swift acceptance and enthusiasm for the Bosch Auto Parts Facebook page means
that visitors are aware of the need for proper
maintenance of their vehicles and the value of top
quality automotive parts,” Krebs noted.
“In a few short months Facebook has become a very
valuable medium for communicating to and engaging
with Bosch customers and automotive enthusiasts. We
post news on new products, special promotions,
educational videos, automotive history, and more.
We’re extremely pleased to see the number of posts
from our fans, and the conversation that those posts
generate within the Bosch Auto Parts community. This
kind of direct communication is very valuable to
Bosch, and we believe to our visitors as well.”
“Social media is what’s going on today, and Bosch is
confident that it will grow even more valuable to us
and to our Facebook community in the years to come,”
Krebs said.
In addition to
Facebook, Bosch maintains a
presence on
Twitter, and
YouTube. Bosch also maintains
micro-sites for
ICON™ wiper blades, and
spark plugs.
Bosch is a proud supporter of the Automotive
Aftermarket Suppliers Association’s Know Your Parts®
education and awareness campaign. This initiative
promotes the importance of quality brand name
aftermarket parts backed by full service suppliers,
and its impact on delivering reliable products to
today’s motorists. For more information visit: www.AASAKnowYourParts.org.
