Mitchell 1 announces it has added a
new monthly reporting feature to its SocialCRM™
customer retention and new customer acquisition
service. The new product feature automatically
sends e-mail reports to customers on specific
SocialCRM
product results, in addition to other reports
that provide insight into the shop’s overall
business performance.
“We’ve been busy creating more value for our
SocialCRM customers,” said Brian Warfield, product
manager for Mitchell 1. “These reports were
designed to clearly demonstrate all the ways that
Mitchell 1 is working every day on
behalf of shop owners to bring customers back to
their businesses and to find profitable new
customers for the shop.”
Key Performance Indicator (KPI) Reports
In addition to providing feedback on customer
retention marketing (CRM) products results,
customers get information that gives them a unique
perspective on their business. The KPI reports are
exclusive to Mitchell 1 and show the shop owner how
their overall business is doing compared to their
previous year’s results for the exact same time
period. Because Mitchell 1 counts the number of
business days for the current year versus the
previous year, the shop owner can quickly see where
they stand for the month and year-to-date down to
the very day. Because the KPI report also creates a
monthly sales projection of how they will finish
the month, the shop owner has an opportunity to
implement immediate marketing programs before it is
too late to achieve last year’s sales pace.
Benchmark Reports
The new benchmark reports are also unique to
Mitchell 1’s SocialCRM program. It shows the shop
owner their vehicle count and average invoice
amount compared to other aftermarket shops in their
state and nationally for the same metrics.
Shops receive the monthly reports on the first
Monday of each month, but for customers that are
using the KPI reports to track their business
progress, they will want to consider the option to
receive the report weekly. In addition to the
weekly report option, customers have the ability to
enter additional e-mail addresses for the report’s
delivery.
Mitchell 1’s SocialCRM service provides the most
comprehensive way of reaching an entire customer
database with a unique marketing message, while
attracting new customers through authentic reviews
and increased Internet visibility. Key features of
the SocialCRM program include automatic customer
reviews, review alerts, search-friendly review
content, Facebook page creation, Facebook link
integration and AutoNetTV videos.
Mitchell 1 support agents set up the SocialCRM
service and monitor its performance with extensive
summary reports. They create the shop’s Facebook
page and install automatic feeds of video and
consumer review content. They also help choose
automatic e-mail and postcard campaigns, review the
SocialCRM summary reports and recommend tuning the
program for maximum return on investment. In
addition, agents help create coupons and send
targeted e-mail blast campaigns.
For more information on Mitchell 1’s SocialCRM
program, visit
www.mitchell1.com or call 800-
410-0529.
