The
Car Care Council is bringing back
its popular Car Care Fair exhibit, kicking off the
10-year celebration of the “Be Car Care Aware”
consumer education campaign, at the 2011
Automotive Aftermarket Products Expo
(AAPEX), Nov. 1-3, at the Sands Expo Center in Las
Vegas, Nev. The theme of this year’s Car Care Fair
exhibit – located at booth #3267 – is Driving More
Business to Your Business.
This year’s Car Care Fair will include a sneak peek
of the new consumer-driven website and the “behind
the scenes of your repair shop” video. Staff will
also be on-hand to explain the benefits for
companies doing business throughout the
distribution channel to be involved in the consumer
education campaign. Visitors will get one-on-one
demonstrations of how to plan and host Community
Car Care Events, and free consumer vehicle
inspections during National Car Care Month and
throughout the year.
“In celebration of its 10th anniversary, the ‘Be
Car Care Aware’ campaign is taking things to the
next level, beginning with the Car Care Fair at
AAPEX,” said Rich White, executive director, Car Care Council. “The innovative
new website and behind-the-scenes video are just
the beginning of what’s sure to be an unprecedented
year-long celebration of all things ‘Be Car Care
Aware.’ There’s never been a better time for the
industry to get involved in this dynamic,
successful and collaborative campaign as we begin
the roll-out of exciting new initiatives for
2012.”
A video about hosting car care events will be
viewed at the exhibit, and samples of all
promotional and marketing campaign materials
available to aftermarket companies, will be on-
site. Among the groups who are participating in the
exhibit are
AutoNetTV, DemandForce.com and
DriverSide.com.
The Car Care Council is the source of information
for the “Be Car Care Aware” consumer education
campaign promoting the benefits of regular vehicle
care, maintenance and repair to consumers.
For a copy of the council’s Car Care Guide or for
more information, visit www.carcare.org.
