Reflecting the increased demand for timely and relevant
industry information, member services and consumer
exposure,
Automotive Service Association (ASA)
recently unveiled a major redesign of its
website. The website, originally
launched in 1995, now includes a reorganized format,
innovative functionality and interactive content that
provides a gateway for ASA members, industry
professionals and consumers alike.
One of the major additions to ASA’s website
is the Communities section. Within the ASAshop.org
Communities, current ASA members will have access to online
forums, document libraries, wikis and blogs, allowing
collaboration and communication between members, staff
and volunteer leadership in a professional
environment.
“We’re especially excited about the new
Communities feature of the website,” said Ron Pyle,
ASA’s president and chief staff executive. “It provides
members, volunteers and staff the opportunity to work
more closely together and share their wealth of
knowledge in an easy-to-use and friendly
environment.”
The ASAshop.org Communities will provide
many platforms for communication, including the ability
for ASA members to create their own personal
blogs, ask questions of their peers and the ASA staff
in the forum area, and collaborate on documents and
other materials via a member-only wiki area. In
addition, the Communities section hosts a document
library section, which will feature documents, video
and audio files, and images, providing exclusive
resources for ASA members and their businesses. ASA’s
division newsletters, Collision Repair Report and
Mechanical Division Dispatch, have a new home in the
Communities, providing relevant and up-to-date
information on association news, industry happenings
and other important information exclusively for ASA
members.
In addition to its new look, the
ASAshop.org website was reorganized from the ground up
to improve the site’s ease of use. The “ASA Membership”
section is now divided into categorized listings, and
the “Consumers” section includes vehicle care tips,
free resources and the ASA Shop Locator, which has been used by
hundreds of thousands of consumers looking for a
reliable repair shop in their area.
Additional features will continue to roll
out over the next few months, providing visitors and
members with even more capabilities to research,
communicate and collaborate.
