In recent years the phrase
"going green" has
been used extensively. Tom Marx, president and CEO of
The Marx Group and Gary McCoy, public relations
director, will bring clarity to what greenmarketing is
all about when they present "Put Your Green Foot
Forward: Building Blocks to Promote Your Green
Message." The seminar will take place during the 2011
BIG R Show on Sunday, Oct. 30 from 1 pm
to 2 pm at The Las Vegas Hilton Hotel.
“With so many green products and eco-friendly promises
circulating, it is important to review your company’s
marketing and business practices to make sure you are
taking full advantage of all your green marketing
opportunities," explained Marx. "Remanufacturing is a
green business that can offer a huge selling point
when telling your story to customers."
Remanufacturers will be challenged to look at all
their business practices to uncover internal
environmental strengths, such as the use of recycled
parts and renewable resources. Marx and McCoy will
help remanufacturers examine their company’s green
marketing and business activities that will enhance
their marketing efforts.
Marx's knowledge of business-to-business and consumer
marketing and advertising spans 25+ years. He brings a
depth of marketing expertise from many industries,
including automotive and heavy duty parts and
services, motorsports, computer hardware and software,
telecommunications, broadcast, real estate, financial
services, and resort property management. Marx is the
co-author of "Marketing Sucks! (And Sales, too!),"
writes a monthly e-newsletter and speaks on marketing,
M&A and other aftermarket topics. He is also an active
member of SEMA, AAIA, AASA, ACC, APRA and HDMA.
McCoy has been active in marketing communications in
the automotive and heavy duty industries for nearly 20
years. In addition to his work with The Marx Group, he
is the president of Fairway Communications and the
managing editor of Springs, a quarterly publication of
the Spring Manufacturers Institute (SMI) and regularly
contributes to APRA’s Global Connection newspaper and
several other aftermarket publications. McCoy has a
passion for continuing education, having promoted the
Global Automotive Aftermarket Symposium (GAAS) since
1998. In 2009 McCoy received the Northwood University
Automotive Aftermarket Management Education
Award.
The Marx Group is a full-service business strategy and
marketing communications agency for companies in the
automotive and heavy duty aftermarkets. For more
information, phone (415) 453-0844, or visit www.themarxgrp.com.
For more
information on the 2011 Big R Show, visit www.bigrshow.com.
