New Group 7 by Purolator Oil Filters benefit from OE trends

Jan. 1, 2020
The redesigned line of smaller and more efficient oil filters from Group 7 by Purolator feature first-in-the-industry technology based on filtration innovations at the original equipment (OE) level. The redesigned line of smaller and more efficient o
The redesigned line of smaller and more efficient oil filters from Group 7 by Purolator feature first-in-the-industry technology based on filtration innovations at the original equipment (OE) level. The redesigned line of smaller and more efficient oil filters from Group 7 by Purolator feature first-in-the-industry technology based on filtration innovations at the original equipment (OE) level.

Specifically, vehicle manufacturers have directed suppliers to find ways to reduce the size and weight of all types of components in pursuit of more compact packaging and lighter weight, which translates into improved fuel economy. And this requirement has even reached engine oil filters, where smaller size is essential in today’s compact engine compartments where 'real estate' is at a premium.

“Purolator engineers have achieved this extraordinary combination of size and performance through innovations in filtration media design and construction based on dictates from OE vehicle manufacturers over the last few years,” said Chuck Kerrigan Director of Product Marketing for Purolator.

As a result, Purolator engineers have developed new filtration media construction based on microfiber technology. In essence, this new technology creates a more complex, yet less restrictive, path that the engine oil must navigate as it passes through the oil filter. The genius lies in the intricate web of fibers that trap even tiny particles without impeding the flow of oil. So these new filters, being offered first to professional repair technicians under the Group 7 by Purolator brand, are able to capture and hold particles as small as 20 microns (millionths of a meter or smaller), all in four filters housing that are smaller than the seven part numbers they replace.

Yet even while being noticeably smaller, these filters actually outperform the larger filters they replace. Performance has been improved in the two criteria by which filter performance is measured industry wide – efficiency and capacity. Efficiency is the measure showing the percentage of particulates 20 microns and smaller that a filter captures. Capacity is the measure of the amount of debris a filter is able to hold before it becomes obstructed and goes into bypass mode.

The smaller oil filters from Group 7 by Purolator provide a combined 12 percent increase in combined efficiency and capacity compared with the filters they replace.

 

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These filters provide service technicians the benefit of greater ease of access for removal and installation. And repair shops, jobbers, WDs, and others in the distribution system benefit from the reduced number of SKUs needed to provide the same vehicle coverage that previously required additional inventory. In fact, the top seven oil filter SKUs in the Group 7 by Purolator line will now cover more than 70 percent of Vehicles In Operation (VIO) in the U.S., compared with 60 percent coverage previously.

Purolator is a proud supporter of the Automotive Aftermarket Suppliers Association’s (AASA) Know Your Parts® education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers to preserve the industry’s good reputation.

For more information, visit www.AASAKnowYourParts.org.

To learn more about Purolator filters and the filtration category, please visit www.purolatorautofilters.net. For more information about the Group 7 by Purolator line please visit www.Group7autofilters.com.

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