Trico Products has introduced
the TRICO® InSites™ program, the company's
latest innovation to help consumers quickly and
easily find the wiper information they need at
the point of sale and enable retailers to drive
more sales.
The TRICO InSites program uses
advanced smartphone scan tag technology to
direct consumers to the correct wipers for
their vehicles, performance benefits of TRICO
wiper lines, installation videos and the latest
special offers. TRICO InSites is a wide-
ranging marketing program that integrates the
company’s advertising, packaging, merchandising
and website into a powerful, cohesive sales
tool for participating retailers.
Scan tags are new, mobile-friendly bar codes
that allow users to instantly open web pages,
add contacts to their address books, display
messages, or dial numbers simply by scanning a
tag with an application on their smartphones.
These tags are perfect for consumers on the go,
eliminating the need to type long URLs or send
SMS messages.
TRICO has partnered with Advance Auto Parts to
be the first to offer this technology on a
retail planogram.
“Consumers are often confused by the dozens of
choices they face when purchasing wiper blades,
and TRICO InSites is a truly innovative program
that helps to demystify the process of finding
and installing the right wiper blade,” said
Mike Stoffel, Senior Buyer for Advance Auto
Parts. “TRICO InSites has the power to guide
consumers all the way through the buying cycle.
From an advertised promotional offer to the
selection of the optimum blade and a perfect
installation, our customers will be more
informed and empowered than ever.”
“At TRICO, we have a long history of
anticipating consumer trends with first-to-
market wiper products and technology,” said
Kevin O’Dowd, Global Director of Marketing,
Corporate Branding and Strategy for Trico
Products. “TRICO InSites is the latest example
of our proactive approach toward creating
better consumer experiences.”
For over 90 years, Trico Products has been one
of the world's largest manufacturers of wiper
blade products and systems with major
operations in Asia, Australia, North America,
South America and the European Union.
For more information on TRICO product
lines, please contact Trico Products at 800-
388-7426, or visit www.TricoPRoducts.com.
