Automotive Service and Repair Week (ASRW), in conjunction with DuPont Performance Coatings, has announced that noted author and journalist Chris Brogan will headline the Opening General Session at ASRW 2011, Thurs., Oct. 6, from 8:30 a.m.-10 a.m.
Brogan, who is also a marketing consultant and frequent speaker about social media marketing, educates businesses and organizations on how social software aligns with their strategies. He is the president and CEO of Human Business Works, an education and community company. He consults and speaks professionally with Fortune 100 and 500 companies such as PepsiCo, Microsoft and more on the future of business communications and social software technologies. He is the New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Brogan's blog, chrisbrogan.com, is in the Top 5 of the Advertising Age Power150. He has over 11 years of experience in online community, social media and related technologies.
"Technology and the advent of social media in particular have changed the way we all do business, so we feel Chris Brogan is not only a timely choice for this year's keynote presentation, but an extremely relevant one," said Harry Hall, DuPont North America Sales Manager - Refinish. "Brogan has become a leader in his field through his innate use of technology and connecting it to business, which parallels DuPont Performance Coatings' philosophy of innovation as a leader in the collision repair industry."
Brogan's keynote presentation will focus on small business solutions, sales, lead generation and specific strategies - all as they relate to the use and implementation of social media.
"We carefully selected Chris Brogan this year and feel his presentation will be a highlight of ASRW," stated Ron Pyle, ASA president. "Attendees can expect an entertaining and engaging presentation and also to walk away with ideas and solutions they can easily implement as soon as they get home."
Tickets for the Opening General Session are included in the purchase of a Super Pass or may be purchased online for $25 before the early- bird deadline of Aug. 9; $35 after.
For additional information about ASA, go to www.ASAshop.org. ASRW, NACE and CARS are produced by Hanley Wood Exhibitions.
