Under the agreement, Mudlick Mail will offer exclusive direct mail packaging and pricing for ATI customers. Because Mudlick Mail offers comprehensive services, this means ATI customers will receive a market analysis, design services, printing, labeling and postage as part of their packages. Mudlick Mail will also provide an on-site education session as well as free access to its learning center, which offers Webinars, training videos and other resources designed to help auto repair shop owners make the most of their advertising programs.
“We believe this partnership will help our clients market their shops more effectively and will lead to increased profits,” said Bryan Stasch, ATI Director of Client Fulfillment.
Mudlick Mail CEO Greg Sands knows first-hand about the importance of effective marketing. He founded Mudlick in 2008, after searching for years for the right advertising vehicle for the 20 repair shops he operates in three states. Direct mail was the only method that allowed Sands to accurately reach high-caliber customers within the market area of his stores.
"I've used nearly every advertising vehicle available and none of them has performed as powerfully as direct mail," said Mudlick Mail CEO Greg Sands. "We look forward to showing more shop owners how they can make direct mail work for their businesses."
Mudlick Mail’s direct mail programs are unique because they allow repair shop owners to target customers by income, neighborhood and even vehicle make. Using this approach, some of Mudlick Mail’s customers have increased their business by as much as 40 percent.
A company on the rise, Mudlick saw its sales rise to more than $7 million in 2010 Its customer base also increased significantly, from just fewer than 100 in 2009 to more than 350 in 2010.
For more than 30 years, ATI has been helping thousands of automotive repair shop owners increase their profits, reduce stress, and grow their businesses into the companies of their dreams. In addition, all ATI seminars are Automotive Management Institute-approved with 100 percent money-back guarantees.
For more information about Mudlick Mail visit: www.mudlickmail.com www.mudlickmail.com.
For more information about ATI visit www.autotraining.net.
