Mitchell 1 announces its eCRM
comprehensive e-mail marketing service for small-to-
medium sized automotive repair shops has been recently
updated to include a new target market promotions
feature. Automotive repair shops will now be able to
send e-mails to connect with their customers more often
and with more precision than ever before – and it’s
free.
“With the addition of the target market promotions into
our Mitchell 1 eCRM program, repair shops
will work with a support agent to create a targeted
promotion that will go to a specific list of customers
that is based on selection options that the shop
chooses,” said Brian Warfield, Mitchell 1 product manager. “This is a
simple and effective way for repair shops to boost
their service traffic through repeat customers, which
increases their profitable maintenance
business.”
Selection options to reach customers:
- all customers
- specific zip codes
- time since last visit
- number of visits the last 12 months
- average amount of money spent per visit
- vehicle miles
With Mitchell 1’s
eCRM with new target market
promotions, creating a targeted promotion matched to a
specific, receptive customer is easy:
Step 1:
Call or e-mail a Mitchell 1 agent
Step 2:
Agent creates a list and a
promotional e-mail
Step 3:
After the user reviews and
approves the e-mail, the message is sent
With eCRM, Mitchell 1’s marketing support
center creates professionally-designed, customizable
e-mails that are automatically sent to remind customers
when they are due for scheduled maintenance. Shops
choose which offers they’d like to run, and Mitchell 1
measures the results and provides comprehensive reports
including ROI monthly measurements, response rates and
retention metrics.
eCRM is completely integrated with Mitchell 1’s
OnDemand5 Manager product, so it automatically pulls
valuable customer information over a secure Internet
service. The daily extraction service and proprietary
Mitchell 1 business rules ensure that the right message
is being sent at the right time to reach the target
customers. This process is designed to make sure shops
gain the most out of every dollar spent on
marketing.
For more information on Mitchell 1 products and
services, visit www.mitchell1.com.