Tenneco Inc.'sMonroe® shocks and struts brand has an all-
new, highly user-friendly website that highlights the
importance of ride control replacement, describes the
brand’s complete portfolio of products and delivers an
array of interactive tools designed to help distributors
and installers grow their shares of the ride control
category.
Available in English, French and Spanish, the new www.monroe.com site features a
consumer-targeted rotating banner designed to reinforce the
installer’s ride control replacement recommendation through
a variety of educational and safety messages. This feature
outlines the industry’s 50,000-mile replacement
recommendation; the effects of worn ride control on vehicle
steering, stopping and stability; and the impact of worn
shocks and struts on tire wear and safety. Users can also
learn about Tenneco’s leadership as a ride control supplier
to global vehicle manufacturers and understand how this OE
involvement enhances the quality and value of Monroe
replacement products.
Extensive information is offered regarding the complete
portfolio of Monroe ride control products, including Tenneco’s
revolutionary new Monroe OESpectrum® shocks
and struts for foreign nameplate vehicles. An electronic
catalog and separate buyer’s guide feature enable users to
quickly identify the recommended Monroe products for
virtually any application. For the first time, users can
also automatically link to other available Tenneco products
– including Monroe brake pads and shoes, Walker® exhaust
components and DynoMax® performance exhaust products – for
the corresponding vehicle.
“Our goal was to make monroe.com
the
most powerful and user-friendly online reference and sales
tool in the ride control category,” said Monroe Brand
Manager Carri Irby. “The site now has valuable information
and interactive features to serve all audiences, from the
parts counterperson, to the service writer and technician,
to the vehicle owner.”
For businesses that sell and/or install Monroe products,
the site now includes a “Service Professionals” section
featuring links to the Tenneco Expert Plus® dealer loyalty
program, Monroe technical training and business management
resources, and a library of downloadable logos and product
images.
The site’s popular “Dealer Locator” feature returns with an
auto-fill feature that detects the user’s location and
lists nearby Monroe dealers. Inclusion in the Dealer
Locator tool is one of the many benefits of membership in
the Expert Plus program.
For consumers who want to connect with the Monroe brand
through additional online resources, the site includes a
link to Monroe’s popular Facebook page.
For more information regarding Monroe products and
services, please contact your Monroe supplier, or visit www.monroe.com, or call (734) 384-7846.
