Harsh winter makes TRICO's "Change Your Clocks, Change Your Blades" campaign more timely than ever

Jan. 1, 2020
Daylight savings time started March 13, and TRICO is going the extra mile to promote the added safety of wiper blade replacement through the company's "Change Your Clocks, Change Your Blades" consumer initiative.
Daylight savings time started March 13, and TRICO is going the extra mile to promote the added safety of wiper blade replacement through the company's "Change Your Clocks, Change Your Blades" consumer initiative.

"More than any other time in recent memory, it is imperative that drivers change their wiper blades following the record snow and cold," said Kevin O'Dowd, Global Director of Marketing, Corporate Branding and Strategy for Trico Products. "The safety message promoted by the 'Change Your Clocks, Change Your Blades' initiative jumpstarts the conversation that auto parts and service professionals need to have with their customers about products and services that can dramatically increase driver safety through optimized visibility."

Heavy snow, sleet and slush followed by the repeated freezing and thawing of early spring reduce the effectiveness of wiper blades and make them susceptible to failure.

Rear wiper blades are often forgotten, so "Change Your Clocks, Change Your Blades" prompts retailers and installers to recommend the replacement of this very important third wiper while changing the blades on the front windshield. More than 27.9 million vehicles on the road today are equipped with a rear wiper blade, but they are frequently overlooked because these blades are molded to look like an integral part of the rear wiper arm.

TRICO recommends that drivers change their wiper blades every six months, and daylight saving time is the perfectly logical time to make the switch. Change is in the air, home and vehicle clocks, smoke and carbon monoxide detector batteries, first aid kit supplies, so changing wiper blades is a sensible addition to consumers' safety to-do lists this time of year.

For more information visit www.TricoProducts.com.

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