Good Housekeeping Seal to grace Goodyear's Assurance Fuel Max tire

Jan. 1, 2020
After being evaluated by the Good Housekeeping Research Institute, Goodyear?s Assurance Fuel Max tire has earned the Good Housekeeping Seal.

After being evaluated by the Good Housekeeping Research Institute, Goodyear’s Assurance Fuel Max tire has earned the Good Housekeeping Seal.

“This is just another reason to select Assurance Fuel Max, on top of the already well-recognized consumer benefits,” says Gary Medalis, Goodyear’s general manager for the line. “The Good Housekeeping Seal offers high recognition and influence for products that have earned it. Research shows consumers feel more comfortable purchasing a product with the Good Housekeeping Seal.”

The tires will carry the familiar Good Housekeeping logo on packaging, brochures and advertisements plus various display materials.

The label is an emblem of Good Housekeeping’s consumer policy, which offers a two-year, money-back limited warranty.

Other recognizable international firms affixed with the Good Housekeeping Seal include Bosch, Panasonic and Sherwin-Williams.

The tire helps drivers save gas and spend less money getting to their destination, according to Medalis. It features a proprietary fuel-saving tread compound that helps reduce energy loss as the tire rolls, so less gas is required to keep the tire rolling. A 4 percent improvement in highway fuel economy means in essence that drivers can save up to 2,600 miles worth of gas over the life of a set of four tires, he says.



In late August, Craig Henderson of Bellingham, Wash. drove his custom-built car equipped with the tires more than 1,400 miles – from the U.S.-Canada border to the U.S.-Mexico boundary – on just one tank of fuel. The car achieved more than 119 miles per gallon during the journey.

In 2009, two drivers from Australia broke the “48 Contiguous U.S. States Fuel Economy Guinness World Record” by driving a standard Volkswagen Jetta TDI fitted with the tires. The three-week, 9,000-plus mile drive showcased the potential fuel savings from the breakthrough fuel-efficient tread compound, Medalis says. Helen and John Taylor had set the previous record in 2008 with a mark of 58.82 miles per gallon. With the 2009 journey, the Taylors achieved a significant improvement in fuel economy with a final average of 67.90 miles per gallon.

The tire also was named one of the “100 Most Innovative Products of the Year” by Popular Science magazine. It made the Popular Science “Best of What’s New” 2009 list of products in the Automotive Technology category.

It has been selected as original equipment fitments for fuel-efficient vehicles such as the 2011 Chevrolet Volt, 2011 Chevrolet Cruze Eco, 2010 Ford Fusion S and 2010 Toyota Prius.

As a replacement tire, it offers all-season traction with a range of 32 sizes fitting more than 80 percent of the passenger car tire segment, says Medalis. The Assurance (CS) Fuel Max for SUVs and crossovers has the same fuel-saving benefits; it is available in 21 sizes.

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