Beck/Arnley announces it has completely redesigned the
packaging for its premium foreign nameplate brake pad
program, which includes 82 premium organic disc brake pads,
86 premium ceramic disc brake pads and 87 premium semi-
metallic disc brake pads.
The new packaging incorporates English, Spanish and French
product descriptions and has a sleek, eye-catching look that
will allow it to stand out from the competition. The
packaging showcases updated graphics and product information
to better meet the needs of professional technicians.
“Our new brake pad packaging was thoughtfully designed using
the Beck/Arnley brand signature blue to convey a fresh
design and high-tech feel to match the quality of the part
in the box, along with the technology of today’s OE import
vehicles,” said Tina Payne Hunt, director of marketing,
Beck/Arnley. “Because we source one part by application from
either the OE supplier or quality manufacturer, you can
trust that you’re getting a premium part in every box, one
that you can count on for a high quality brake
installation.”
To fit the various maintenance needs of import vehicles,
Beck/Arnley offers three types of pads built to the
specifications of OE with the quality that professional
technicians expect. For European and Asian makes and models,
choose from Beck/Arnley premium organic, ceramic and semi-
metallic brake pads. Beck/Arnley offers the latest coverage
through 2010 and plans to release new numbers in early
2011.
