The new packaging incorporates English, Spanish and French product descriptions and has a sleek, eye-catching look that will allow it to stand out from the competition. The packaging showcases updated graphics and product information to better meet the needs of professional technicians.
“Our new brake pad packaging was thoughtfully designed using the Beck/Arnley brand signature blue to convey a fresh design and high-tech feel to match the quality of the part in the box, along with the technology of today’s OE import vehicles,” said Tina Payne Hunt, director of marketing, Beck/Arnley. “Because we source one part by application from either the OE supplier or quality manufacturer, you can trust that you’re getting a premium part in every box, one that you can count on for a high quality brake installation.”
To fit the various maintenance needs of import vehicles, Beck/Arnley offers three types of pads built to the specifications of OE with the quality that professional technicians expect. For European and Asian makes and models, choose from Beck/Arnley premium organic, ceramic and semi- metallic brake pads. Beck/Arnley offers the latest coverage through 2010 and plans to release new numbers in early 2011.
- Chamfered and slotted pads
- Backing plates follow FMI classifications
- Integrally positive molded pad assembly
- Sensors where applicable
- Rotor-friendly NAO material
- Rubber coated shim secured to the backing plate
- Post cured pads eliminate break-in period
- Chamfered and slotted pads
- Tested to exceed pad wear expectations
- Low dust; integrally molded pad assembly
- Stainless steel shims secured to the backing plate
- Post cured pads so there is no break-in period
For more information visit www.beckcatalog.com.
