As daylight savings ends, TRICO once again supports the
aftermarket channel's efforts to promote the safety benefits
of regular vehicle maintenance through the company's semi-
annual "Change Your Clocks, Change Your Blades"
campaign.
This twice-annual initiative to remind drivers of the value
of increased visibility is especially relevant this year as
state and local governments rush to enact legislation that
penalizes distracted driving.
"With winter around the corner, driving safety and
preventive vehicle maintenance are top of mind with
consumers," said Kevin O'Dowd, Global Director of Marketing,
Corporate Branding and Strategy for Trico Products. "Our
promotion of the 'Change Your Clocks, Change Your Blades'
campaign helps to set the stage for retailers and installers
to recommend products and services that increase the safety
of their customers."
TRICO recommends that drivers install new front and rear
wiper blades every six months, no matter how often the
wipers are used. Sun and heat weaken the rubber wiping
elements on blades, and repeated freezing and thawing, heavy
snow, sleet and slush exert further stress, leaving blades
especially susceptible to failure.
For over 90 years, Trico Products has been one of the
world's largest manufacturers of wiper blade products and
systems with major operations in Asia, Australia, North
America, South America and the European Union.
For more information visit www.tricoproducts.com.
