"Smart phones and cell phones are becoming increasingly more powerful," notes Stephen Leu, Nitto’s marketing research specialist. "Consumers are increasingly using mobile phones for education and research prior to making a purchase. The increasing prominence of mobile ad platforms supports this trend."
The primary goals for the site, mobile.nittotire.com, are to present mobile-optimized content and to make it compatible with numerous mobile devices and operating systems. The browser size, images and data are formatted to load quickly, according to Leu. Target platforms include the Apple iPhone, Google Android, RIM Blackberry and Windows Mobile.
The mobile site contains functionalities similar to the company’s computer-based counterpart. Users can experience a condensed version of Nitto’s tire selector section to find tires by vehicle year/make/model as well as by specific sizes.
They can then learn more about the tires that match their search on dedicated product pages, Leu explains. These include more in-depth information such as fitment specifications, load and speed ratings, size listings and OE/plus-size options. "An added bonus to the site is the multimedia page," says Leu, "where the users can view many of Nitto's educational and motorsports videos right on their handheld devices."
The company plans to develop more sophisticated features as mobile technology continues to advance, he adds.
For more information, visit www.nittotire.com.
