AASA 'Know your Parts' campaign promotes quality brand name aftermarket parts

The Automotive Aftermarket Suppliers Association (AASA) has initiated a 'Know Your Parts' awareness and educational campaign designed to address concerns over the low-cost, off shore, generic auto parts that are flooding the domestic aftermarket. AASA notes that these low cost parts may be of insufficient quality to meet safe vehicle operation standards, and pose a potential danger to both the technician installing them and the consumer driving the vehicle on which they are installed.

The entire aftermarket could suffer from the resulting loss of public confidence in our parts and services, AASA feels, and this campaign promotes the importance of quality brand name aftermarket parts backed by full service suppliers.

AASA adds that its firm belief that it is not important where a product is made, but rather who stands behind it. It states that shops that want best option for the highest-quality replacement parts should ask for brands that are active members of the AASA.

For more information visit: www.aftermarketsuppliers.org/knowyourparts//