Beginning on July 30, Yokohama will kick off its “Home Team Pride” jersey promotion as part of its sponsorship of baseball’s Los Angeles Angels.
The marketing program, which runs through Sept. 12, offers fans an official replica Angels shirt with the purchase of any four Yokohama tires at specified local dealers.
“The Home Team Pride jersey campaign is something we have rolled out in our NFL and NBA sponsorships in the past,” explains sales director Shawn Denlein. “It generates excitement with dealers and fans, ultimately leading to sales.”
In addition to the jersey promotion, Yokohama’s sponsorship agreement with the Angels includes signage in the Angel Stadium outfield and behind home plate, which is visible during more than 70 home games shown in the Los Angeles market plus up to nine nationwide telecasts.
For more information, visit www.yokohamatire.com.
