Coinciding with National Tire Safety Week, Yokohama is issuing a series of short tire-related videos on YouTube and the company’s Internet site.
The first edition features off-road racing champion and television commentator Cameron Steele discussing the importance of properly inflated tires.
“Consumer awareness and education regarding tires is vital,” says Fred Koplin, Yokohama’s chief of marketing communications, “so we designed these short, entertaining videos to help consumers understand just how important tires are – especially since tires are the only part of a vehicle to touch the road.”
The clips will be two to three minutes long and cover topics such as how to check air pressure, read a sidewall, ways to achieve better fuel efficiency, understanding braking distances and choosing the correct tire. Different video hosts will be used, including Steele and his wife Heidi (also an off-road racing champion) along with company staffers.
For more information, visit www.yokohamatire.com.
